Hendrik van Oordt (1710-1805) was the founder of Van Oordt and a descendant of wealthy Middelburg merchants. His company processed cane sugar that was imported by the VOC. The first application for a sugar refinery on the Wijnstraat in Rotterdam dates from 1734. Followed by a second at the Boompjes in the former brewery, Het Witte Hart. You can still see this symbol in the logo.